WooCommerce checkout add-ons are among the best methods for establishing trust, reducing checkout friction, and increasing conversions. But with so many to choose from, it can be challenging to work out the best checkout add-ons for your WooCommerce store.
That’s why we’ve gone ahead and done the hard work for you by thoroughly researching the best tools out there to boost your online sales. In this article, you’ll find four of the best WooCommerce checkout add-ons to add to your online store.
But first, let’s explain why they’re so helpful.
There are several important reasons for giving your checkout a boost with add-ons. Below we’ll outline each.
Given there are so many online scams and fraud schemes in operation, customers are more protective of their payment information than ever before.
If they begin the checkout process and start to doubt your ability to keep their card and personal data secure, they will likely back out of the transaction.
Being able to use a well-known payment method is a significant trust indicator for customers. In fact, a recent study found that 31% of online shoppers said they would only shop on a site they know offers their preferred payment method.
WooCommerce checkout add-ons for specific payment methods help build that trust and ensure that customers feel secure.
One of the biggest challenges for would-be customers is the checkout process itself.
Many online shoppers abandon the checkout when it takes several minutes to progress from adding products to the cart to order confirmation.
If a customer has to create an account, fill in their shipping address and personal contact information, the whole checkout flow becomes a chore. In this case, many shoppers give up and head elsewhere.
Not what we want at all!
By using an add-on that reduces the number of steps the customer has to take, you’ll naturally reduce checkout abandonment too.
If you have a standard WooCommerce store, there’s no option to upsell or cross-sell to customers at the checkout. Especially not to customers who have already demonstrated their purchase intent.
Many products are frequently bought together, such as hats and gloves. However, customers may be unaware that your WooCommerce store sells both items unless they’re told.
The checkout is the best time to make your customers aware of these products. Given they have already entered their payment details, they’re much more likely to add them to their order because it only takes an additional click.
So, with these benefits in mind, we’ve scoured the web to bring you the best plugins that achieve each of these outcomes.
WooCommerce checkout add-ons will help deliver a trusted, frictionless checkout experience. All while giving you the chance to bump up sales by upselling and cross-selling products.
Below are our favorite ones, starting with the add-ons that build trust.
Providing a broad spectrum of payment options is one of the best ways to build enough trust for customers to purchase from your store.
If customers can’t see their preferred payment method, they may navigate away from your site to another one that does.
For that reason, we recommend the following plugins:
Barclays is one of the most recognised names in the world of banking and payments. Making it an excellent choice for your payment gateway. However, this Barclaycard payment plugin also comes with a load of trust-building features that will instill confidence in your online shoppers.
You’ll be able to accept all major credit card brands. Including Visa®, MasterCard®, American Express®, Maestro, and JCB. Better yet, adding this payment gateway gives you the option to process transactions in multiple currencies.
Plus, it comes complete with 3D-Secure 2.0 authentication, giving you and your customers peace of mind. Not bad!
Another giant in the banking and payments space is NatWest. The Tyl payment gateway plugin boasts many of the features of the Barclays checkout add-on mentioned above. Including the same major credit card brands and 3D-secure 2.0 fraud protection.
However, the biggest difference is that NatWest hosts the payment pages. Meaning they take the SAQ A-EP and PCI compliance burden off your hands.
It also works within the new WooCommerce checkout blocks environment, which is very handy!
Friction and distractions are a one-way ticket to cart abandonment, so an investment in a plugin that reduces both is wise.
We recommend Flux Checkout for WooCommerce because it’s designed with that precise purpose in mind.
It boils the checkout experience down to a three-step process, makes creating an account optional, and chops entering the address down to a single line.
With so few fields to fill in, it also makes the checkout more mobile-friendly. The app-like layout is a crucial feature given that mobile ecommerce sales will account for 54% of total ecommerce sales in 2021.
Did you know that the best time to sell to someone is when they have already demonstrated their intention to purchase? That’s why we strongly recommend adding the Iconic Sales Booster for WooCommerce plugin to your checkout.
By installing this checkout add-on, you can increase your average order value by displaying one-time offers on the checkout page. You can even tailor the offer to match the products already in the cart to make your customers an offer they can’t refuse.
Once you’ve presented them with a custom offer, it only takes one click to add the item(s) to their order and continue with their purchase.
Better yet, your customers never need to leave the page or re-enter their payment details, providing a smooth, uninterrupted checkout experience.
High cart abandonment rates plague the ecommerce industry. That’s why it makes sense for you to improve the out-of-the-box WooCommerce checkout to tackle some of the common pain points.
By installing the WooCommerce checkout add-ons mentioned in this article, you can address the critical issues of establishing trust, reducing friction, and increasing order values.
So what are you waiting for? Install these add-ons today to start developing your winning checkout strategy!
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