Trust, responsibility, and long-term commitment to the merchants who rely on us every day.
Our values
At We are AG, we believe that building great plugins isn’t just about writing code. It’s about trust, responsibility, and long-term commitment to the people who rely on us every day.
Our values aren’t just nice words on a page. They’re how we work, how we support our customers, and how we grow our business, with intention, care, and accountability.
Principles that shape how we build, communicate, and support WooCommerce merchants.
We don’t take commissions from payment providers. We don’t get a cut of your transaction fees. And we certainly don’t build in a way that benefits anyone but you, the merchant.
Our only incentive is to build reliable, honest tools that help you take payments and grow your store. We work for you, not for someone else’s agenda.
You won’t find hidden costs or confusing pricing structures here. We keep things clear and upfront. You know exactly what you’re paying for, and exactly what you’re getting.
There’s no pressure, no tricks, and no locking critical features behind paywalls. We also promise never to use shady marketing tactics or push sales through misleading claims.
When you contact us, you’re talking to someone who knows the product inside out, often the very people who built it. We don’t use outsourced support teams or generic responses. We read every ticket carefully and respond like humans, not robots.
We don’t believe in passing the buck or refusing help because of conflicts with other plugins or themes. Instead, we always do our best to find a workaround or fix so your store keeps running smoothly.
Our plugins are built to last. We write reliable code, and we test thoroughly before every release.
We don’t rush features. We don’t ship half-finished work. If it’s not ready, it doesn’t go out. Our reputation depends on stability and reliability, and we take that seriously.
You won’t find vague documentation or locked-down knowledge here. We aim to be transparent in how our plugins work and why decisions are made.
We write detailed guides and support developers and store owners alike. Our goal is to make you feel empowered, not dependent.
We build based on what helps store owners, not what looks good in a changelog or marketing email.
We listen to feedback, we pay attention to real-world use cases, and we constantly refine our products to meet the needs of WooCommerce merchants like you.
We won’t promise magic. If something’s experimental, we’ll tell you. If a plugin isn’t right for your setup, we’ll say so. If there’s a bug, we’ll own it and fix it.
We believe in showing our work and earning trust through honesty, not spin.
We don’t see our role ending after a purchase. Whether you’re setting up your first store or running thousands of orders per month, we’re here to help you run your business better.
Your success is our success. That’s the relationship we care about.
We actively support the WordPress ecosystem through financial contributions, including donations to the WP Collective. We believe in giving back to the open-source projects that make our work possible.
We collect only what we need to deliver and support our products, and we never sell or misuse your data. Your store is your business. We keep it that way.
We also build our plugins with data minimisation in mind, giving you control over what gets shared and when.
We’re a small, independent team. We don’t answer to investors or parent companies. Every decision we make is based on what’s best for the people who use our products, not what looks best on a quarterly report.
We grow sustainably, reinvest in our work, and focus on long-term quality rather than short-term gains.
We believe the web should be inclusive and accessible. We welcome people of all backgrounds, abilities, and identities, both in our community and on our team.
We aim to build products that work for everyone and create an environment that values empathy, respect, and openness.
Whenever possible, we support causes we believe in, from open-source initiatives to nonprofits like Girls Who Code. In 2024, we joined the Freemius10 campaign to help raise funds and awareness for young women entering tech.
Success is worth more when it’s shared.
We’re not here to chase trends. We focus on building stable, future-proof tools that grow with WooCommerce and with your store.
We invest in foundations, test for compatibility, and evolve our plugins responsibly because shortcuts always catch up with you in the end.
We believe that every merchant should understand how their tools work. That’s why we prioritise documentation, write honest blog posts, and explain things in plain language.
We don’t just sell plugins. We teach you how to use them well.
Every release goes through a proper process of both automated and manual testing. We test with different setups and edge cases, and we look at performance, compatibility, and stability.
You shouldn’t have to be nervous about updating a plugin. We work hard to make sure you aren’t.
We’re human. Sometimes things go wrong. But when they do, we don’t hide or pass blame. We communicate clearly, fix the issue fast, and follow up to make sure you’re back on track.
Accountability is a choice. We choose it every time.
Everything we build, every feature we ship, every support ticket we answer, it’s all about helping you run a better, more successful store.
Whether you’re growing your first side project or scaling a high-volume operation, we’re with you for the long haul.
These values are more than bullet points to us. They shape how we build, how we communicate, and how we serve. If you’ve made it this far, you’re the kind of merchant we’re proud to support.
If you ever want to talk to us about these principles, your store, or anything else, we’d love to hear from you.
Get in touch